TOMMY MA
CONTENT CREATION ARCHIVES
ROLE: CONTENT CREATOR
SKILL SET: CREATIVE STRATEGY // STORYTELLING // COPYWRITING // VISUAL DESIGN // BRANDING // VIDEO CREATION // VIDEO EDITING // GRAPHIC DESIGN // ON-CAMERA EXPLAINERS // SCRIPT-WRITING
The year 2022 marked the 70th anniversary of Porsche Clubs. Thanks to the ardent passion and unity of these communities, the Porsche brand continues to thrive—for owners and dreamers alike. To celebrate, Porsche Centre Langley hosted Sportscar Together Day.
1. SEVEN PARTICIPANTS We selected seven of the dealership’s highest-profile clients—members of the Porsche Club of America who own classic models.
1. SEVEN PARTICIPANTS We selected seven of the dealership’s highest-profile clients—members of the Porsche Club of America who own classic models.
2. INTERVIEWS & PHOTOSHOOT
We interviewed each participant and photographed them with their vehicles.
3. STORY & DESIGN
We compiled their stories and created visual layouts for both print and digital.
4. THE FINAL PROJECT
We presented the final project as an exhibition, where attendees voted for their favourite profiles. This initiative was recognized by Porsche Canada and was awarded the 2022 Porsche Canada Marketing award.
As Western Canada’s first Manthey Performance Kit Authorized Dealer, Porsche Centre Langley set out to showcase Manthey Racing’s capabilities. With a decades-long partnership with Porsche, Manthey pushes the limits on track and road—making this collaboration especially meaningful for our audience.
INTRODUCTION - Commissioned to create a countdown film to open Manthey Performance Night.
- Analyzed Manthey Racing’s brand language, visuals, and heritage to set the creative direction.
- Led concepting and editorial curation to assemble a high-energy countdown.
- Act 1: Origins and evolution of Manthey Racing.
- Act 2 (60s mark): Porsche at Le Mans and the Nürburgring—endurance and dominance.
- Act 3 (30s): Manthey’s on-track capability—building to a climax that lands the audience in awe.
INTRODUCTION - Commissioned to create a countdown film to open Manthey Performance Night.
- Analyzed Manthey Racing’s brand language, visuals, and heritage to set the creative direction.
- Led concepting and editorial curation to assemble a high-energy countdown.
STORY
Three-act structure with timed cues:
- Act 1: Origins and evolution of Manthey Racing.
- Act 2 (60s mark): Porsche at Le Mans and the Nürburgring—endurance and dominance.
- Act 3 (30s): Manthey’s on-track capability—building to a climax that lands the audience in awe.
CRAFT
Mood rooted in “the unseen”—atoms, particles, and powerful artifacts—drawing inspiration from Oppenheimer to evoke tension, precision, and momentum.
THE FINAL PROJECT
Premiered the film to open the event; turnout exceeded 500 guests.
As part of OpenRoad Auto Group—an umbrella brand spanning multiple automotive marques—I produced and appeared in on-camera explainers. I’m comfortable both behind the lens and on screen. Below are sample pieces created with BMW Langley and Surrey Honda.
MY TASKS- Researched each vehicle to understand key features and differentiators.
- Wrote clear, audience-friendly scripts that translate complex tech into plain language.
- Led filming and editorial choices to deliver concise, engaging walkthroughs.
MY TASKS- Researched each vehicle to understand key features and differentiators.
- Wrote clear, audience-friendly scripts that translate complex tech into plain language.
DOCUMENTARIES// PROJECT BRIEF
I began my media arts journey in documentary work—drawn to storycraft and collaborating with real people to tell theirs. I’m comfortable filming, coaching, and guiding subjects so they feel relaxed and confident on camera.
MY TASKS- Researched subjects and their backgrounds.
- Developed targeted interview questions to elicit engaging, authentic answers.
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Filmed and edited each project end-to-end.
MY TASKS- Researched subjects and their backgrounds.
- Developed targeted interview questions to elicit engaging, authentic answers.